Viking Auto Insurance

viking auto insurance
Auto insurance is a valuable commodity. Since the law in almost all states requires every driver to own an auto insurance policy, it is safe to say that insurers will not run out of customers for many decades to come. New cars and new drivers keep on coming to the road every day, and this also means more demands in the market. Auto insurance is not a physical good; although buyers do receive a policy or documents as proof of purchase, what insurers sell are services in the form of financial protection.

Hundreds of companies from small-scale to giant corporation levels compete to attract more customers every day. Bigger or more-established names get the upper hand as they have more financial power and scope. They have the license to underwrite policies in more states, which leave smaller-scale companies in the struggle. Every once in a while bigger company takes drastic approach to expand their business range by purchasing smaller counterparts. Take Viking Auto Insurance for example; it has been part of Sentry Insurance and operating under the name of Dairyland Insurance since 2005.

While Viking Auto Insurance is no longer an active company on its own, it still does business with Dairyland

Together, they now have the license to sell and underwrite policies in 43 states, from the previous 27 states only by Dairyland alone. For the market, the acquisition gives a good example of how a business can grow to an exponential level with a mere acquisition. When a bigger company purchases a smaller one, it becomes an instant expansion. Viking Auto Insurance, under Dairyland, offers a wide range of insurance products as follows.

1. Liability: every auto insurance policy has liability coverage. It is the minimum requirement in almost all states. Liability provides financial protections for the policyholder in the event of an at-fault accident. There are two different forms:

a. Bodily Injury Liability: financial protection in the event of an at-fault accident where the other party sustains injuries and requires medical treatment. The protection is to cover medical cost.

b. Property Damage Liability: another form of liability where the financial protection is to cover property damages or repair cost.

Each state also has the rule to set the minimum limit for each form of liability coverage. Policyholders can go with the minimum requirement of ask for higher protection limit from Viking Auto Insurance.

2. UM (Uninsured Motorists): Although auto insurance policy is mandatory in most states, some drivers take their chances and drive without one. In the event of an accident where they are at-fault, they need to cover injuries and property damages for the other party. When policyholder has Uninsured Motorist coverage, there is no need to wait until the at-fault person gives the compensation. Viking Auto Insurance helps cover the cost of medical treatment and car repairs as soon as the accident-investigation concludes.

3. UIM (Underinsured Motorists): there are similarities between UM and UIM, but the latter functions as financial support. It does not cover the entire cost of medical treatment and property damage repair because the at-fault party has an insurance policy. However, the policy limit is not enough to pay for everything so Viking Auto Insurance gives assistance.

4. 4. PIP (Personal Injury Protection): mandatory in some states, PIP acts like a secondary health insurance that kicks in for injuries due to road incidents. In a time-sensitive situation when there is no time to file claims to health insurance provider, PIP coverage can handle the medical cost. In case medical cost surpasses the limit of PIP, health insurance should come to the rescue.

5. Medical Payments: almost similar to Personal Injury Protection coverage, Medical Payment also helps cover medical cost. Please remember that the limit is not as generous as a stand-alone health insurance, but it should be enough for an emergency situation. A combination between PIP and Medical Payment makes a considerable amount to cover at least minor injuries.

6. Physical Damage: if property damage liability covers car repairs for the other party, Physical Damage coverage pays the repair cost for policyholder’s vehicle regardless of who is at fault. It comes in two types:

a. Collision: financial protection to cover repair cost due to damages from a collision. Damages from other causes fall under Comprehensive coverage protection.

b. Comprehensive: financial protection from non-collision damages such as vandalism, fire, theft, and falling objects.

Damages from natural disasters such as flood or earthquake are beyond the scope of Comprehensive coverage. However, hail is still in this category.

7. Towing & Labor: in an emergency situation in the middle of nowhere, Towing & Labor coverage from Viking Auto Insurance reimburses the cost to take policyholder’s vehicle to the nearest service center.

8. Rental Reimbursement: when policyholder’s vehicle is still out of service due to an accident, Viking Auto Insurance offers rental reimbursement, so policyholder does not have to take public transportation to go anywhere until the car is ready to drive again.

9. Lien Holder Coverage: some drivers do not have full ownership of their vehicles; full-ownership is an on-going process until full payment. Drivers still need to make regular payments to the company that leases or finances the car. The credit/bank/financial company often asks for high limit Lien Holder coverage to prevent loss in case the car gets into accident prior to full pay-off.

10. Special Equipment: coverage to protect any special equipment in the vehicle. There are restrictions, so the company needs to conduct an inspection before it approves the application for this coverage.

Viking Auto Insurance caters to both low-risk and high-risk drivers

The former is the type of drivers who fall under safe category; some indications include clean driving record, zero involvement in accidents for the last several years, on-time payment to the insurance company, and good credit score. High-risk drivers are those with records full of traffic tickets, history of insurance lapses, convictions of DUI, and sometimes bad credit score as well. High-risk drivers often face difficulties in getting approval from standard insurance market as most companies are reluctant to provide financial protections. All the indicators of high-risk drivers make it difficult for insurers to give approval; they think problematic drivers have tendencies to repeat the same mistakes again in the future.

Viking Insurance offers easy options for high-risk drivers to get insurance. There are differences in price due to the same reasons that standard market rejects such drivers. At the very least, the company provides a solution so they can acquire auto policies and have the chance to refine their records. Some major traffic violations such as DUI, driving without a license, driving without active insurance, at-fault accidents that cause permanent injuries or deaths, and reckless driving behaviors make drivers fall under the high-risk category, and it often comes with the obligation to file an SR-22 document. This document is not an insurance policy, but proof that the driver does have an auto policy in compliance with state’s minimum requirement. The good thing in that Viking Insurance can help applicants file SR-22 documents and complete the process within one day.


Apart from all the coverage options for both high-risk and low-risk drivers, the company also offers a good range of discounts to help policyholders minimize their insurance expense. The available discounts are:

• Multi-Car Discount
• Advanced Quote Discount
• Transfer Discount
• Payment Frequency Discount
• Homeowners Discount
• Defensive Driving Discount
• Anti-Theft Discount

Discounts are available for both low-risk and high-risk drivers

Low-risk drivers have better chance to be eligible since driving record plays an important role to help the company determine whether or not a driver deserves the price reduction. High-risk drivers, who often have to pay more for minimum coverage, can take advantage of some options such as Defensive Driving Discount and Anti-Theft Discount. Both options require extra steps and money, but the price reduction can be big enough to balance out the additional expense to enroll in the course and purchase safety devices.