Viking Insurance Company of Wisconsin
Company Trusted For Over 25+ Years*
Call us 855-620-9443
Company Trusted For Over 25+ Years*

In today’s economy, where every dollar counts, drivers are constantly looking for reliable ways to save money on auto insurance without sacrificing protection. Viking Insurance Company of Wisconsin has earned a reputation for doing just that — offering affordable, accessible coverage options to a wide range of drivers across the U.S.
For more than four decades, Viking has focused on helping policyholders stay insured legally and responsibly, especially in states where auto insurance costs can be challenging for low-income or high-risk drivers.
With more than 45 years in business, Viking has developed deep expertise in the auto insurance market. The company provides coverage in over 25 states and is well-versed in each state’s insurance regulations and requirements. This long track record gives Viking an advantage when tailoring policies to fit different customer profiles — from young drivers to experienced motorists seeking budget-friendly car insurance plans.
Unlike many companies that rely on flashy advertising or mascots, Viking’s focus has been on consistency, customer satisfaction, and fair pricing. That’s part of what has helped it remain a trusted choice for thousands of policyholders over the years.
Viking is known for providing flexible coverage options that meet minimum state requirements but can also be expanded for greater protection. Their offerings typically include:
Customers often highlight the company’s low down payments, affordable monthly premiums, and straightforward claims process as reasons for staying with Viking.
While evaluating Viking Insurance Company of Wisconsin, several useful lessons emerge that apply to shopping for any auto policy. Below are key takeaways based on Viking’s long experience in the market.
Each state has its own laws governing the minimum liability required of its drivers. However, other factors come into play when insurers calculate coverage costs — like the driver’s age, record, and vehicle type.
Viking provides coverage in more than 25 states and has developed a strong understanding of each state’s legal requirements. This depth of experience is one of the reasons many consumers trust Viking to help them stay compliant without overpaying.
Thanks to online tools and mobile apps, comparing rates has never been easier. Viking itself encourages drivers to compare insurance quotes from multiple companies rather than settling for the first quote.
The company doesn’t rely on flashy mascots or slogans; instead, it emphasizes a proven record of fair pricing and responsive service. That said, as with any insurer, shoppers should remember that “you get what you pay for.” Ultra-low rates may come with limited support or restrictive terms. Viking’s balanced approach — competitive pricing with service reliability — tends to appeal to cost-conscious drivers who still want peace of mind.
Before committing to any insurer, it’s smart to look into its complaint history and consumer feedback. You can view the company record with the Better Business Bureau (BBB) or through your state’s Department of Insurance.
This kind of research can help you understand how companies respond to customer issues and claims. Viking generally fares well in these areas, maintaining active licensing and compliance in the states where it operates.
Whether you require online quotes, over the phone, or even in person, there are commonly asked questions you will need to answer. At the company, for example, to get your personalized insurance quote, you’ll typically need:
You can request a Viking quote directly or compare rates through independent quote tools. The company’s representatives can help customize a plan that meets both state requirements and your budget.
Of course, we don’t offer a one-size-fits-all policy for all our customers. We know that every person and every situation is different when it comes to insurance. At Viking Insurance Company of Wisconsin, we strive to find the best policy at the best prices. We won’t compromise your coverage or our customer service principles. We have the right coverage if you need a basic liability policy with a low deductible or multiple driver policies.
Viking Insurance Company of Wisconsin is best suited for drivers who want practical, affordable, and straightforward coverage rather than luxury-level service or complex policy bundles. It’s a solid option for individuals looking to maintain legal coverage, lower their monthly payments, or find an insurer experienced with a variety of state regulations.
With 45+ years in business and a reputation for serving cost-conscious customers, Viking continues to hold its place among mid-sized auto insurers that deliver reliability without unnecessary extras.
If you’re shopping for coverage, it’s worth including Viking in your comparison — especially if you’re in one of the states they serve and want dependable protection that fits your budget.