Viking vs. Progressive Auto Insurance in Wisconsin
Company Trusted For Over 25+ Years*
Last updated on August 29, 2025
Author:
Christopher Duncan,
certified insurance specialist based in Milwaukee
Christopher Duncan,
certified insurance specialist based in Milwaukee
Viking vs Progressive Wisconsin
Viking Insurance vs Progressive Wisconsin: two prominent names often surface when Wisconsinites seek affordable and reliable auto coverage. This detailed comparison helps you navigate the decision-making process. We will examine key aspects of each provider to equip you with the information necessary to find the right policy. Choosing the right auto insurance is a crucial decision.
Understanding insurance options available in Wisconsin is important. It can feel overwhelming to compare different policies. This review simplifies key aspects of Viking Insurance and Progressive, focusing on factors that matter most to Wisconsin drivers. Wisconsin auto insurance requirements vary depending on the driver’s needs.
Car insurance policy comparison: Viking vs. Progressive in Wisconsin.
Company Overviews
Viking Insurance, a Wisconsin-based company, focuses on transparent pricing and flexible coverage options. They aim to provide competitive rates and robust customer service. Viking Insurance offers a variety of discounts tailored to Wisconsin drivers.
Progressive, a national insurer, is known for its wide range of coverage options and the Name Your Price® Tool. They provide digital tools and resources to help drivers manage their policies. Progressive’s extensive network makes them accessible throughout Wisconsin.
Coverage and Pricing
Both companies offer standard coverage like liability, collision, and comprehensive, but their pricing models differ. Viking Insurance emphasizes competitive rates and transparent pricing, while Progressive offers usage-based insurance programs like Snapshot, which can affect premiums. Understanding the differences in coverage types is critical for all drivers.
Comparing deductibles, policy limits, and available add-ons like roadside assistance is important. Discounts are also a key factor, with both companies offering potential savings for safe driving, bundling policies, or having multiple vehicles. Choosing the right coverage is vital, and comparing options helps you make an informed decision.
| Provider | NAIC Complaint Index (index) | J.D. Power Rank (Year) | Market Share (%) | AM Best FSR |
|---|---|---|---|---|
| State Farm | 0.45 (source) | Rank #2 (2024) (source) | 17.8% (source) | A++ (source) |
| GEICO | 0.62 (source) | Rank #3 (2024) (source) | 13.4% (source) | A++ (source) |
| Progressive | 1.15 (source) | Rank #7 (2024) (source) | 12.1% (source) | A+ (source) |
Auto Insurance Comparison (OCI;
J.D. Power;
AM Best).
Verified: 2025-08
Customer Experience
Customer reviews and satisfaction ratings offer insights into each provider’s strengths and weaknesses regarding claims handling, customer support, and overall experience. Independent platforms like J.D. Power provide valuable data on customer satisfaction in the insurance industry, offering a benchmark for comparison. Viking auto insurance claims can be filed online for customer’s convenience.
For example, consider factors such as ease of contacting customer service, online tools and resources, and the clarity of policy documents. Look for reviews that highlight both positive and negative experiences to gain a complete perspective of each provider’s customer service performance.
Expert Insight
Choosing between different auto insurance providers requires careful consideration. Understanding the nuances of coverage and pricing is essential to select a policy that fits a driver’s specific needs.
It’s important to thoroughly compare providers using data-driven analysis and customer feedback to arrive at an informed decision.
“Price isn’t everything; consider coverage levels, discounts, and service quality too.”
Amy Danise, Insurance Editorial Director — Forbes Advisor
Conclusion
Selecting the right auto insurance involves careful consideration of various factors. This comparison between Viking Insurance and Progressive, tailored for Wisconsin drivers, has explored key features like coverage options, pricing strategies, and customer experience. Ultimately, obtaining personalized quotes from both providers provides the most accurate comparison for your needs.
Get a quote today to determine the best option for your situation in Wisconsin. Making informed decisions about auto insurance is vital, so compare and choose wisely.